WHAT WE DO
PIT LANE MEDIA or 'PLM' is responsible for some of the fastest talent, at the highest levels of International motorsport.
PLM builds the brand of race car categories, teams and drivers.
We do this through our custom designed websites, professional photography + social media.
Our experience includes working in media on the world’s Formula 1 circuit
We do not build websites for just anybody as other web companies do.
We specifically work with race car categories, race teams and race drivers and their unique way of thinking.
We are trusted by some of the fastest drivers in the world - and for good reason - PLM allows them to do what they do best ... just race.
“PLM uses the latest techniques to outline drivers and most importantly, to display their partners to the world”
ON ANY GIVEN WEEKEND PLM DRIVERS ARE RACING IN THE FOLLOWING CATEGORIES
The WILL BROWN story
It’s rare to actually discover a diamond in the rough.
Many people may believe they can - but in reality, it doesn’t happen very often.
We were fortunate enough to work with one, for 6 years.
Today, Will Brown is one of the world’s leading race car drivers.
A champion. World class - both on and off the track.
An overall winner of the V8 Supercars Championship - driving for the sport’s top team in Triple Eight Racing - who have produced the highest rated stars of the sport - a TCR race and championship winner … the list goes on.
However the road to that is long and can be unforgiving in a brutal sport.
We bagan working with Will when he was aged just 16.
A phone call between PLM and his parents began a long term partnership where we worked with a young guy, fresh out of go karts, to build his brand, his website and his image.
Will was ‘going places’ and companies and the right people needed to know about it.
For us, that was the easy part.
But what it also allowed Will to do, was just race. And win.
And win he did.
Will went on to dominate virtualy every class he raced in ..from open wheelers, to Toyota 86, to Bathurst class wins, to TCR champion and finally to Supercars where again, he now stands as the current overall drivers champion.
To compete and to race - let alone win - is not easy. It takes a remarkable amount of effort and dedication.
Will Brown is testament to showing that having the right people around you - both on - and importantly off the track as well - is essential to let you do what you do best … just race.
CUSTOM DESIGNED DRIVER WEBSITES
Nothing counts more in motorsport than your sponsors and partners - and having a fully working, professionally designed - and constantly updated - website is essential to continued driving success.
With our exclusive access to high end professional photographers, video makers, graphic designers and the latest web technologies, every PLM website is designed to the highest level.
Carl Cox Motorsport and TCR champion driver MICHAEL CLEMENTE chooses PLM
Erebus Dunlop Super 2 and TCR winner JAY HANSON chooses PLM
Porsche championship winning team Grove Racing's original website designed and installed by PLM
Australian F4 champion, S5000 and ex Red Bull Junior Team driver LUIS LEEDS is seen in his Red Bull Arden F4 car at Brands Hatch.
Current Supercars BRT Team driver and Dunlop Super 2 series driver BAILEY SWEENY chooses PLM for his website, social media and updates
“we are not just another website design company…
we understand how race drivers and race teams think because at PLM, we race too … we’ve been out there on the grid at Bathurst competing ourselves … it helps”
website of Australian Formula Ford and US F2000 driver XAVIER KOKAI was designed, installed and run by PLM
The Porsche 944 Challenge Series site is designed installed and updated by PLM
TCR Australia driver MICHAEL CLEMENTE displays the PLM logo on his car. PLM were used to develop MICHAEL’s TCR brand.
website of US 1600 and Daytona 24 HR CHAMPION, SCOTT ANDREWS designed and installed by PLM
“it provides a professional showcase for your driver, your team and importantly for your sponsors”
2X Formula Ford champion driver MITCH GATENBY of Anglo Motorsport chooses PLM
original website of V8 Supercar DJR Team Penske and Ferrari GT driver TONY D'ALBERTO designed by PLM
website of Australian GT Mercedes driver JAKE FOURACRE designed by PLM
website of Australian Formula champions, DREAM MOTORSPORT designed and built by PLM
ON ANY GIVEN WEEKEND PLM DRIVERS ARE RACING IN THE FOLLOWING CATEGORIES
PLM - INTERNATIONAL AWARD WINNING PHOTOGRAPHY
Having 'the right image' with professional photography is essential on any professional website.
And no, by this, we don't mean 'taking a quick snap on an iphone'.
Professional images are the difference between an amateur website and a professional one. It's that simple.
Many under estimate this aspect thinking 'it's ok' to get by with amateur photos. If you want to look professional to sponsors, it's not ok.
Further, a number of problems can actually arise if your photography is not done professionally:
1) Is the image you have of yourself, legally copyright free?
2) Can you use the images on your website without paying the photographer a fee?
3) Many people these days claim to be professional photographers. But are they qualified?
What happens when something goes wrong? Do they have the professional experience to make sure it doesnt - during a test - or race day - or sponsors event? The level of 'professionalism' and experience in a photographer is very relevant.
Just as many people ‘think’ they can drive like Sebastian Vettel in reality, when it really comes down to it, they cant. It is often the same with people who 'think they are a good photographer'. You often get what you pay for.
PLM has exclusive access to internationally award winning professional photographers. Real ones. With world class motor racing and editorial experience.
We work with the driver and their sponsors, using our professional experience, to ensure our drivers are seen in the best possible light at all times - linking corporate partnership opportunities - which keep our drivers... driving.
TCR Australia driver an Hyundai Excel champion MICHAEL CLEMENTE chooses PLM
Our team have worked on the world's Formula 1 circuits, V8 Supercars, Moto GP, International GT series and across the whole spectrum of motorsport, professionally.
UPDATES - AT EVERY RACE, EVERY TEST ...PLM IS THERE WITH YOU
Our services include:
professional CUSTOM DESIGNED website design specifically for racing drivers
INTEGRATION of driver merchandise
constant driver BRAND BUILDING
social media updates and INTERACTION
internationally AWARD WINNING professional photography
SPONSORSHIP opportunities
marketing OPPORTUNITIES
media TRAINING